Our Story


We are Adam and Lisa Gilson, owners of Giltee.  From the beginning, Giltee has been a family project. When we were expecting our second child, Adam began teaching himself how to screen print in the basement of our home. At first, it was just a fun little side project that let Adam—a designer—flex his creativity. Soon, it grew into something much larger.

We began to obsess over the details, choosing only premium quality, lightweight, ultra-soft and flattering apparel to print on. Before long, Giltee was the only clothing we wanted to wear. Others started to notice. First, our friends and family asked for clothes. Then, coworkers, neighbors, and even total strangers started approaching us about our apparel. Without even realizing it, we’d stumbled onto something that really connected with people.

That’s when we officially began selling our products at local events and markets, and the community support has been amazing. Currently, you can find Giltee apparel in various shops in Milwaukee, Bay View, Wauwatosa, Kenosha, Eau Claire, Door County, and we’re continuing to expand to other cities throughout Wisconsin. We are having so much fun, and we cannot wait to share our passion for premium, local apparel with you.

Premium apparel

Premium apparel needs to look and feel good. That’s why we carefully choose every single piece that we print on. Giltee clothing is well made, comfortable, and keeps our customers looking good. This is apparel that you can wear all day, every day no matter what's on the agenda. 

Unique designs

We believe that simplicity and a clear vision combine to make great designs. We want our apparel to represent our customers and their roots. Often, we’ll reach out to local artists and designers to gain insight into the rich, diverse experiences and symbols that make a community unique. That way, we can craft a distinctive, stylish design that connects fashion, comfort and community.

Community Inspired

Although this started with us wanting to make great t-shirts, Giltee has evolved and we aim to do more than just make cool hometown apparel. We want to bring people together - showing love and looking good in their neighborhood. That’s why our designs are hyper-local—inspired by the neighborhoods and communities that we know and love. Seeing people represent their roots, where they come from, where they live, where they let loose or where they feel a sense of belonging - it shows off a person's unique self while also building a sense of unity. Our goal is to bridge that sense of community with style.

Giving Back

With all this community love.... we also love giving back. Giltee sponsors local events, donates to the community, and supports the work of local artists.